If sales is an art, technical sales is alchemy. Technical buyers don’t buy software, they adopt first and then convert to a customer. Executing this conversion is an incredibly difficult task but assembling a team to do it reliably can seem impossible. But Fred Pullin has done just that. As Director of Sales for Garden, Fred has built a sales motion that identifies and empowers developers with equal parts process, tactics and a little magic.

Consumer startups have a few unique needs that are often under-supported from early stage investors. Marketing and branding, for example, isn’t a nice to have it’s a necessity. Savs Tan recognized this gap through her many years as an investor and it took it upon herself to build a better way. She co-founded the Life+ Collective, a non-profit movement to fill London’s void of consumer-focused support through capital and community.

The Product function is universally appreciated and almost as universally misunderstood. Product leadership is a defining feature of the most significant tech companies of the past few decades, but remains a dark art with startupland. Benji Portwin, Head of Product at accuRx, demystifies the Product function and shares what he thinks makes the great leaders truly great.

A world class product won’t get you anywhere if no one knows about it. Marketing is core to all great technology companies but far too often founders view the function as little more than pushing ads. Andy Young shares his insights from Facebook, Stripe and dozens of other startups on how to build a real Growth engine.

A People leader has one of the most challenging roles in any startup but if done right that single person is a force multiplier. Designing and cultivating an effective culture is what enables groups of talent to accomplish something bigger than themselves and that is something Danielle knows a great deal about.

Engineering talent is the lifeblood of any tech startup, which makes the technical lead perhaps the single highest impact hire a founder can make. Pablo shares his career journey and the lessons he has gathered from leading one of the most exciting deep tech companies in London.

What is Operations in a startup? What is it responsible for, what does it require and why is it so unloved? Erez Mathan, former COO of GoCardless, shares his lessons and learnings of building the function from “get shit done” to a well-oiled machine.

How do you form, train and grow a high performing sales team in a slow, relationship-driven industry like manufacturing? Consultative Sales! Christine Bailey Head of Sales at CloudNC, shares her tactical insights and career guidance from her 15+ years as a sales leader.

Exceptional growth demands exceptional talent but few understand what that truly means. Maddy shares the do’s and don’ts of early stage Talent, dives into unicorn hiring trends and explains the (sometimes) opaque world of executive search.